Pursuit has compiled our quarterly search volume report, detailing apartment and condo search trends for the 3rd Quart of 2023, looking back to 2019.

Over the last 4 years we have see unprecedented growth in searches for New York condominiums. In 2023, we saw a significant slow down in the 2nd Quarter, and a slight uptick in searches for this quarter. The flattening of the trend line seems to be level at just over 100,000 searches per month.

We can see that searches have actually risen from last quarter, and are nearing 2022 numbers.

NYC Rental Apartment Data 

New York Apartment rental searches saw a nice increase from July to August, only to decrease again in September. This continues to the downward trend from the rental market peak in 2022.

Overall apartment searches are down over 10% from last year and 2021.

Long Island City still remains the most searched neighborhood in New York City, followed by Williamsburg. Chelsea remains a strong #3 as well as the West Village. Interestingly, the West Village, Tribeca and Soho were the only neighborhoods to increase searches in 2023.

The post New York Real Estate Search Trends Q3 2023 appeared first on Pursuit.

Pursuit has compiled our quarterly search volume report, detailing apartment and condo search trends for Q1 & Q2 from 2019 through 2023.

Condominium Search Volume From July 2019 through June 2023

Over the last 4 years, we have seen recognizable search increases for “New York Condominium” and all related keyword searches in January and August. They appear to correlate just before the prime selling seasons in the Spring and Fall.

Search volume for these terms peaked in 2021 and we continue to see a downward trend as we moved into the summer months of 2023.

Condo Search Volume Trending Downward

Data from the beginning of 2022 through Q2 2023 shows a decrease of over 15% from Q1 and a 6.5% decrease Q2 2022 vs Q2 2023.

NYC Apartment Rentals

Peak Apartment Search Volume in June 2022

In looking at the total search volume for all “New York Apartment” and related searches over the last 4 years, we see that volume peaked in June 2022 and has been trending downward in June 2023.

Top Neighborhoods are Seeing Declines in Searches 

Long Island City is, once again, the most searched neighborhood with Williamsburg coming in second. Chelsea, West Village, Upper West Side and Upper East Side continue to be very popular.

Both neighborhoods are down significantly from 2022. Most of the top neighborhoods saw declines in 2023, however, SoHo and Tribeca increased from 2022.

The post New York Real Estate Search Trends Q1 & Q2 appeared first on Pursuit.

On July 1, 2023, Google will be completely transitioning from Google Universal Analytics to GA4, the next generation of Google Analytics. We have been diligently transitioning all of our accounts from Universal to GA4 and you should not expect any glitches in your data. Old data will be accessible for a certain period, but Google will stop collecting new data as of this date. 

So What is GA4 and why should you care?

GA4 provides us with enhanced user journey tracking capabilities, allowing us to understand how potential buyers interact with online platforms and make contact with your sales and leasing teams. Through event-based tracking, GA4 captures valuable data points such as page views, clicks, form submissions, and more. This is very similar to the data being reported now, but they also have deeper levels that we are exploring every day. This deeper level of insight helps us identify the most effective marketing channels, optimize user experiences, and increase conversions. With GA4, we can track the entire customer journey, from the initial search for properties to the user contacting through the website or phone. 

One of the significant advantages of GA4 is its ability to track user interactions across multiple platforms and devices seamlessly. In today’s digital landscape, potential buyers engage with real estate developments through websites, mobile apps, social media, and other platforms. GA4’s cross-platform tracking consolidates data from various touchpoints, providing a comprehensive view of customer behavior. 

GA4 also leverages advanced machine learning algorithms to provide actionable insights to the teams. The platform analyzes vast amounts of data, identifies trends, and offers predictive analytics that enables us to make informed decisions. We will be able to uncover more valuable information including user preferences, trends, and patterns, 

We will continue to keep you updated as we learn more. We feel this is a great move in the right direction to further track our campaigns!

The post Google Analytics 4 Real Estate Advertising appeared first on Pursuit.

Announcing our annual search volume report, detailing apartment + condo search trends from 2019 through 2022.

Condo Search Volume Decreased in 2022:

Overall search volume for NYC condos has climbed each year except for 2022. There was a 3% decrease in condo search volume from 2021 to 2022.

Although there was a decrease this past year, overall search volume was up by 19%compared to 2019.

Condo Search Volume Trends Vary Year to Year:

Search volume for 2022 didn’t begin to see a decline until the fall when it  dropped to below 2020 averages.

Each year August tends to have the highest volume of searches with August of 2020 surpassing 70,000 searches for the first time.

Year-to-year search volume tends to have a lift in January then decreases significantly in February.

Record Apartment Search Volume in 2022:

Since 2019, there has been an overall increase in NYC apartment search volume by 27%.

Search volume peaked in 2022 at 6,497,920 total searches which is an increase of  8%  year over year.

Apartment Search Trends Impacted by Pandemic:

The normal seasonality of apartment rental searches usually increases over the summer months. This trend did not stay consistent throughout the pandemic.

Each year, search volume tends to follow a trend line that includes sharp decreases in February.

As of 2022, the normal pattern of search volume peaking over the summer has returned.

The post New York Real Estate Search Trends 2022 appeared first on Pursuit.

Q3 Search Volume YoY

Total search volume for NYC rentals has had a steady increase year over year. Apartment searches for Q3 totaled 1,571,830  in  2022 which is a 6% increase year over year and a 29% increase compared to 2019.

Throughout the year, search volume tends to follow a trend line which includes sharp decreases in February and September and a peak in the summer months.

Search volume year over year by neighborhood has not been consistent year over year. Long Island City has had a banner year so far in 2022 with over 350,000 searches. Williamsburg and the Upper East Side have seen a decline in 2022.

The post New York Apartment Search Trends Q3 2022 appeared first on Pursuit.

New York Condo Search Trends Q2 2022

Pursuit took a look at condominium search trends during 2022 compared with previous years. Our findings include:

Total search volume for NYC condos had a steady decline in Q2, an 11% decrease from Q1.

NYC saw an unprecedented amount of searches in January 2022, totaling 84,040.

While 2020 and 2021 had significant growth in condo search volume, the trend is headed back down to pre-Covid monthly numbers.

From 2019 to 2020, Q2 searches had a 12% increase year over year.

From 2020 to 2021 there was a 14% increase year over year.

From 2021 to 2022 there’s been a 4%. decrease year over year.

The post New York Condo Search Volume Trends Q2 2022 appeared first on Pursuit.

Total search volume for apartments was up over 6% in the first quarter of 2022 compared to 2021.

In looking at pre-pandemic levels, Q1 2022 was up a staggering 39% compared to Q1 2019.

After a rough pandemic time, Long Island City has regained the title of the most searched neighborhood in New York City with over 82,000 searches. Williamsburg came in at #2 with 71,000 and Chelsea was #3 with 55,000 searches.

The post New York Apartment Search Trends Q1 2022 appeared first on Pursuit.

Pursuit examined Condo for Sale search data across 6 active markets.

Overall, searches were up 18% in 2020 and 8% in 2021. During this 3 year period, total condo searches increased by 28% from 2019 to 2021.

Notably, Miami saw the greatest increase of 66% from 2019 to 2021. San Francisco and London increased by 35% and Los Angeles grew by 26%.

New York has, by far, the most searches for condominiums. Total growth in search volume increased by 20% from 2019 to 2021.

Please Contact Us for more information

The post Pursuit Condominium Search Trends 2019-2021 appeared first on Pursuit.

At Pursuit, data is at the heart of everything we do, from strategy development to campaign execution to goal setting. Our decisions are based on data from a variety of sources and synthesize it.

That’s why – as we look ahead to our 2022 recommendations – we began to wonder: how has Covid-19 affected apartment searches long-term, from pre-pandemic to its peak to now? 

Pursuit’s data analysts combed through thousands of keyterms related to nationBelow is a distillation of our findings.

If you would like to know more, or have Pursuit create a custom study for your business, please contact:

Ross Anderson

[email protected]

A sample of our findings include:

Searches for apartments nationwide grew 23% in 2020 during the peak COVID months. From 2020 to 2021, searches grew an additional 17% resulting in a 44% total increase from 2019 to 2021. We call this “the Great Migration.”

New York apartment searches grew by nearly 17% from 2019 to 2020 and an additional 15% in 2021 representing a total increase of nearly 35% from 2019 to 2021

Searches for apartments in Manhattan show Studio and 1 bedroom apartments went down during prime covid period, indicating that those looking for apartments in manhattan wanted more space. As we moved into 2021, search activity for all apartment apartment types went up significantly.

Searches for Brooklyn apartment seem to follow the same trend with Studio apartments being less searched during 2020 and rebounding significantly in 2021. Brooklyn also did not see any decrease in 1 bedroom apartment searches, which have been rising for the last two years.

Over the prime COVID period, searches for apartments with outdoor space surged 92% nationally. The trend continued, with an additional 26% increase in searches for outdoor space in 2021. A 143% increase overall from 2019 to 2021.

If you would like to know more or have Pursuit create a custom real estate advertising study for your business, please contact:

Ross Anderson

[email protected]

The post The Impact in Apartment Searches as a Result of COVID-19 appeared first on Pursuit.

The Hunt is a quarterly collection of the best we’ve chased down, looked up,
sought after, androoted out in the world of luxury advertising and life in NYC.

TikTok is largely untapped for luxury brands,
but they’ve got to relax to make it work

When TikTok hit our screens in the US in late 2016, many luxury brands were slow to get on board, and even slower to create content for the platform that got results. While high-price items are typically associated with high polish (and high budget), TikTok demands a loosening of the reins for brands that want to reach the platform’s huge audience, where users are looking for unpolished, relatable content. What works are videos that are educational or funny, offer behind-the-scenes glimpses into products, brands, or buildings, or that are produced in partnership with the influencers a user already follows.

What does this mean for luxury real estate in NYC? It means that if you want a nice slice of the TikTok pie (the app has 1 billion users), you’re going to have to do something new and somewhat scary: lose (some) control. Case in point: Louis Vuitton gained more than 2 million followers in just under a month by abandoning their haute image and instead posting decidedly unpolished, behind-the-scenes videos from fashion shoots.

Lucky for you, if you’re reading this you’re already in the right place—we at Pursuit are perfectly positioned to catch you as you do the trust-fall into TikTok. Our team isn’t just creative, we’re connected, with access to some of the biggest lifestyle influencers on social media, along with best-in-the-business videographers. We can guide you through the process of tackling TikTok, creating content that’s both aligned to your brand and effective, organic in feel and targeted to your ideal demographic. Contact us today to see how we can make TikTok work for you.

Warm weather means we’ll traverse the length of Manhattan and ride the rails to Brooklyn,
Queens, the Bronx, and Staten Island to get what’s good.

He wants to be the Middle Eastern Martha Stewart

The first time we visited Edy’s Grocery, Chef Edouard Massih’s Brooklyn-based brainchild,
we read everything on the menu, panicked, ordered it all, and were disappointed by nothing.
We’ll definitely be back.

Our fat crush on Fat Choy

“Kind of Chinese, also Vegan” sets the tone for this informal, approachable, fusion-without
feeling- 90s Lower East Side spot, serving take-out classics that leave you feeling nourished
as opposed to regretful.

Comfortland is just that

Egg sandwiches that make up for your mistakes from the night before, doughnuts to die for,
burgers, chicken sandwiches, cake, coffee, ice cream, milkshakes, and vegan options too.
Needless to say, we’ve spent a lot of money here.

Way more than a wine bar at Wildair

The wine list and seasonal menu are definitely impressive at this sister establishment to the
Michelin-starred Contra, but the doughnuts are why we keep coming back.

The first person to send the correct answer to this question will win:
2 passes to DreamWorks Water Park at American Dream on a date of the winner’s choosing.

QUESTION:
The year construction started at American Dream MINUS the number of water slides in the park DIVIDED by the number of letters in our CEO’s first name.

E-mail your answer to:
[email protected].


Winner will be notified DATE.

The post The Hunt – Summer 2021 Issue appeared first on Pursuit.